Director, Strategic Communications and Marketing
The Director of Strategic Communications and Marketing designs and leads the Stigler Center’s data-driven communications strategy, by leading marketing for Center initiatives, including the ProMarket.org publication and the Capitalisn’t podcast. This role blends data-driven decision-making with creative storytelling to align messaging with the Center’s mission, expand the Center’s visibility and impact, and support media relations. The role requires a data-savvy strategist skilled in designing and executing comprehensive multi-channel marketing campaigns to ensure that the Center and its outlets engage target audiences and are viewed as integral sources on political economy, regulation, and other key focus areas. With an interest in current affairs, economics, and business, the Director will enjoy the opportunity to work with a dynamic and driven team, and interact with global thought leaders, journalists, and policymakers.
Responsibilities
- Designs and leads strategy for all external communications and marketing initiatives across the Stigler Center, including ProMarket.org publication, Capitalisn’t podcast, and other Center initiatives and platforms. Prepares relevant strategic communications/marketing plans.
- Designs and leads data-informed tracking, measurement, and growth; leverages key metrics to refine strategy and demonstrate impact. Develops/presents related reports.
- Develops and executes media relations strategies and outreach to elevate the Center’s visibility and impact; cultivates and manages relationships with journalists, including with the Stigler Center Journalists in Residence, and monitors citations/mentions.
- Plans the creation, execution, and measurement of promotional efforts in advance. Decides how to capitalize on breaking news and emerging trends.
- Coordinates closely with ProMarket and Capitalisn’t teams to ensure communications/marketing strategic alignment and tactical and operational implementation.
- Guides visual and thematic consistency across platforms and initiatives.
- Manages communications staff, contractors, interns; coordinates with larger Center team.
- Writes and edits high-level content such as speeches, press releases, newsletters, event materials, etc.
- Liaise with Chicago Booth and UChicago teams on larger branding, promotion, and messaging; coordinate with external partners.
- Designs and executes paid and organic marketing campaigns; analyzes performance and optimize reach.
- Manages the communications budget and reporting, ensuring data-driven decision-making.
- Advises senior leadership and provides communications expertise to support high-level institutional strategy.
- Coordinates production/distribution of collateral (ebooks, reports, graphics, posters, videos).
- Plans, develops, designs and implements the strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
- Maintains departmental priorities, allocates resources, and determines project direction in line with established priorities.
- Supports Center communications/marketing efforts and special initiatives as needed.
- Performs other related work as needed.