Supporting Marketing Research
Discover how we facilitate cutting-edge research by disseminating consumer-related data to faculty and PhD students at UChicago and around the world.
Supporting Marketing Research
James M. Kilts Center for Marketing
Advancing theory and practice.
The Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating academic research and providing programs that support students and alumni with careers in marketing-related fields such as tech product management, product marketing management, brand management, and general management.
The center鈥檚 activities and efforts build on the foundation of Chicago Booth鈥檚 multidisciplinary approach to education鈥擳he Chicago Approach. Our work at the Kilts Center reflects this philosophy, building on the core disciplines of economics, psychology, and statistics.
As a result, Booth鈥檚 faculty embrace an analytical and integrative approach to marketing, leading the way in the field by producing pioneering research. MBA students at Booth learn the analytical tools and enduring marketing frameworks that equip them to be leaders in any industry鈥攊ncluding technology, consumer packaged goods, consulting, and more.
The Kilts Center in Action
Explore our Events and Programs
The Kilts Center’s programs provide MBA students, faculty, and PhD students opportunities to develop new skills and exchange ideas.
Explore our Events and Programs
Discover Who We Are
At the Kilts Center, we recognize and embrace marketing as a set of skills critical to the success of all business leaders. Learn more about who we are and how we do this.
Discover Who We Are
Support the Kilts Center
With your support, we are able to build Booth’s community of marketers, tech product managers, general managers, and more.
Support the Kilts CenterStories from our Community
A Leading Center for Marketing Research
Discover some of the latest marketing research from Booth featured in Chicago Booth Review.
Who Won the Twitter Fight Between Popeyes, Chick-Fil-A, and Wendy鈥檚?
Playful spats can have unintended effects for brands and rivals.
Who Won the Twitter Fight Between Popeyes, Chick-Fil-A, and Wendy鈥檚?
Why the New Federal GMO Food Labels Are Unlikely to Affect Sales
Most consumers adjusted their buying patterns long before the national mandate.
Why the New Federal GMO Food Labels Are Unlikely to Affect Sales
Why 鈥楾rading Down鈥� May Bias Our Picture of Inflation
It isn鈥檛 just the quantity of goods that consumers buy but the quality that matters.
Why 鈥楾rading Down鈥� May Bias Our Picture of Inflation
Connect with the Kilts Center
Stay up to date and connect with the marketing community by following the Kilts Center on .