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Yusu Wang

Behavioral Science PhD Student Yusu Wang

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Education

BBA & BA, Economics, Southwestern University of Finance and Economics

Background

Yusu is a PhD candidate in Marketing at the University of Chicago.

Research Interests

Yusu’s research investigates how consumers respond to marketing signals and navigate tradeoffs under financial and temporal constraints, with the broader goal of promoting social good in marketplace contexts. Yusu explores questions such as: When and under what conditions do consumers reward companies for socially responsible actions? And, how do financial constraints shape consumers’ ability to make responsible consumption choices? How do individuals make intertemporal tradeoffs, and what strategies can support more forward-looking decisions?