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We show that self-affirmation increases helping behavior toward others in need. We argue that as awareness of others鈥� pain causes discomfort, individuals are often motivated to ignore information about such pain. However, ignoring others鈥� suffering implies that one is not a good and caring person, which presents a threat to self-integrity. To resolve this conflict, people might downplay others鈥� pain. Studies show that self-affirmation intervenes in this process, thereby increasing willingness to help (Studies 1-4). Findings further show that self-affirmation leads people to attend more closely to information about others鈥� difficulties (Study 2) and to construe others鈥� pain as a pressing need instead of an ordinary hardship (Study 3). Study 4 provides evidence supporting the ego-defensive account and rules out an alternative account based on other-directed emotions. Studies 1 to 4 also reveal that the effect of self-affirmation is more pronounced among people who are less likely to identify with victims.

Published in: Personality and Social Psychology Bulletin

• Authored by Sara Kim Ann L. McGill
• 2018
• Social Preferences
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