Combining brand management with MBA courses is an excellent way to position yourself for a leading role in marketing, brand strategy, technology, consumer goods, retail, healthcare, entrepreneurship, and many other sectors.
Booth’s data-driven approach will shape your thinking about the brand challenges facing companies today. Through our James M. Kilts Center for Marketing, you’ll make connections with alumni in the field and participate in hands-on workshops that hone your skills.
You can also get experience solving real-world branding problems through our annual Kilts Center Case Competition. Your MBA with a brand management focus gives you the tools for a dynamic career in brand management, marketing, entrepreneurship, consulting, and beyond.
Speaker 1: In brand management, you have to analyze a lot of data and a lot of consumer insights.
Speaker 2: Booth has a data-driven marketing focus and that's something that I think is really unique and it's something that companies love to see and that they associate with Booth students.
Speaker 3: The most helpful class I took at Booth was the New Products and Services Lab. I was actually able to work with Molson-Coors on an innovation project with the team.
Speaker 4: But my all-time favorite and I think the one that's mostly applicable to CPG is digital marketing. So it helps when you're interacting with media agencies or when you're building a marketing campaign.
Speaker 5: Pricing Strategies is one that's really popular at Booth as well as Managerial Decision Modeling. I think those are really great in terms of teaching me how to deal with large data sets and how to pull insights from that.
Speaker 6: So the Kilts Center for Marketing was really helpful for me to get into brand management.
Speaker 7: And they provide a lot of hands-on workshops as well as connections to alumni and industries.
Speaker 8: So the Kilts Center Case Competition is a week-long project where students will get a specific business problem from the sponsor. The year I did it, it was Tyson, last year it was Whirlpool, and you tackle a very specific business challenge within a week. I think it's a really great opportunity in that you do get that hands-on data experience as well as exposure to what these marketing business problems look like.
Speaker 9: Just being a part of the marketing group helped build my confidence in terms of like my interviewing skills and my networking skills.
Speaker 10: If a student came to me and said they wanted to go into CPG brand management, I would tell them to choose Booth for three main reasons. That being data-driven marketing approach, the Kilts Center and its resources as well as just the people at Booth.
At Booth, You Own Your MBA Experience
A Booth MBA is rooted in The Chicago Approach,鈩� the educational philosophy that sets Booth apart from every other business school in the world.
What鈥檚 more, our MBA curriculum for Full-Time and Part-Time MBA students is the most customizable among top programs globally. You determine your path by sequencing your coursework and choosing the depth of study at Booth. You can customize your education to support your professional interests and goals, because there is no singular roadmap to career success.
Customize your MBA experience and complement your background with brand management MBA courses that prepare you for an impactful career in this rapidly changing field. Here are just a few of the many brand management鈥揻ocused courses available at Booth.
| Course | Short Description |
| Marketing Strategy | Relative to other marketing strategy sections, this class will place particular emphasis on the consumer and understanding the role of consumer psychology in strategic decisions. |
| Brand Management in a Digital Age |
This course introduces the principles of brand management as practiced by industry leaders today. |
| Consumer Behavior |
The purpose of this course is to inform future managers, analysts, consultants, and advisors of the psychological processes and biases underlying consumer behavior, with emphasis on how to incorporate such insights into marketing and business strategies. |
| Pricing Strategies |
This course blends marketing analytic frameworks, marketing strategy, microeconomic theory, and data to formulate actionable pricing strategies. |
To see more Booth MBA courses, visit our course catalog.
MBA Concentrations at Booth You Can Consider
Our flexible curriculum gives you the freedom to focus your MBA experience on a specific area of interest. Earning an MBA concentration gives you deep knowledge in a given field and sets you up for success in your career. Concentrations are available to Full-Time, Evening, and Weekend MBA students.
Behavioral Science
This concentration prepares you to navigate organizational challenges, increase productivity in the workplace, and thrive as a leader.
Behavioral Science
Entrepreneurship
Build the practical tools and experiences you need to start your own business or embark on a career in private equity or venture capital.
Entrepreneurship
General Management
In the general management concentration, you鈥檒l learn that leadership begins with a strong understanding of the fundamental disciplines.
General Management
Marketing Management
Go beyond the bounds of traditional marketing practice. This concentration prepares you to act decisively and solve problems with confidence.
Marketing Management
Strategic Management
Build the skills you need to create and implement key strategies鈥攁nd shape the structure and functioning of your firm.
Strategic ManagementMBA Student Groups in Brand Management
Participating in student-led groups is a great way to meet fellow students who are interested in a career in brand management and make connections across our vibrant community.
Marketing skills are essential to every company, and tomorrow鈥檚 marketing and management leaders start their careers in the Booth Marketing Group. This group helps students forge new relationships with friends, faculty, administration, alumni, and future business contacts.
For more information about Booth鈥檚 strengths in marketing, we refer you to the James M. Kilts Center for Marketing.
The Booth Marketing Club is a nonprofit student association organized to provide Evening and Weekend MBA students with a forum for the exchange of marketing ideas, to educate students about topics and trends in the field, and to improve skills necessary to succeed in the marketing industry.
Join a Full-Time MBA Group
Get involved, develop new skills, and meet new people in a wide array of student-led groups.
Join a Full-Time MBA Group
Explore Part-Time MBA Student Groups
Pursue your interests and expand your network by joining a student-led group for Part-Time MBA students.
Explore Part-Time MBA Student GroupsDiscover Student Stories
MBA Student Perspective: Consumer Package Goods at Booth
Get an inside look at what a path pursuing Brand Management in Consumer Package Goods entails at Booth, both inside and outside of the classroom.
MBA Student Perspective: Consumer Package Goods at BoothDiscover how the Kilts Center’s Marketing Case Competition helps prepare students for a career in brand management.
Choose Your Path to Success
Tell us about yourself, and we will show you the value of a Booth education.
Discover Alumni Outcomes
Our alumni excel in brand management globally—building iconic brands, shaping consumer experiences, and driving strategic growth across industries.
The Woman Who Helped 鈥楤ring Home the Bud鈥�
Morgan Franklin, ’21, still early in her career, has already hit milestones others spend a lifetime trying to achieve.
The Woman Who Helped 鈥楤ring Home the Bud鈥�
When Curiosity Leads to the Top
Marketing executive Kurt T. Schmidt, ’90 (XP-59), says remaining open to possibility paved the way for a career journey he could’ve never imagined—including 14 years abroad.
When Curiosity Leads to the TopBooth Research Centers in This Area
Our interdisciplinary research centers give you access to workshops, conferences, leading scholars, and research opportunities.
Roman Family Center for Decision Research
Positioned at the forefront of the rapidly developing field of behavioral science, the RF-CDR is devoted to building a richer understanding of human behavior and experience.
Roman Family Center for Decision Research
Harry L. Davis Center for Leadership
The Davis Center for Leadership supports students and alumni in developing leadership identities and skills.
Harry L. Davis Center for Leadership
James M. Kilts Center for Marketing
The Kilts Center for Marketing advances marketing at Booth by facilitating faculty research, supporting innovation in Booth鈥檚 marketing curriculum, funding scholarships, and creating engaging programs.
James M. Kilts Center for MarketingThe Polsky Center bridges the gap between knowledge and practice, idea and action, and research and impact through education, partnerships, and new venture creation.
The Rustandy Center for Social Sector Innovation
Booth’s social impact hub harnesses the power of business to make the world more sustainable and equitable.
The Rustandy Center for Social Sector InnovationDig into Our Employment Reports
In addition to coursework and student group participation, Booth MBAs benefit from career support to assist them in securing internships and full-time roles. Career Services at Booth offers a wealth of resources for students exploring roles in brand management, including industry roadmaps, technical interview preparation, educational programs, and exposure to prospective employers.
Explore our Employment Reports to see where our alumni are creating impact.
Faculty Research in Brand Management
Our faculty are award-winning scholars whose work is regularly covered in Chicago Booth Review, our influential magazine focusing on business, policy, and markets.
The Economy Looms Larger Than It Used to in Shoppers鈥� Decisions
A Q&A with Chicago Booth’s Sanjay K. Dhar on how changing household fortunes drive consumer behavior
The Economy Looms Larger Than It Used to in Shoppers鈥� Decisions
Why Craft Beer鈥檚 Rise Is a Warning Flag for All Sorts of Big Brands
Research suggests a supply-driven explanation for millennials鈥� taste for craft beer.
Why Craft Beer鈥檚 Rise Is a Warning Flag for All Sorts of Big Brands
The Big Question: What Is the Value of a Brand?
An expert panel discusses how companies should develop and manage brands.
The Big Question: What Is the Value of a Brand?Engage Further with Us
逗逼直播 and Student Life Stories
Discover what it鈥檚 like to be and become a student at Chicago Booth.
逗逼直播 and Student Life Stories
Full-Time MBA Program
The Full-Time MBA Program provides you with freedom: academic freedom, freedom to take risks, and freedom to define your impact in the world.
Full-Time MBA Program
Part-Time MBA Programs
Our top-ranked Evening MBA and Weekend MBA Programs accommodate the schedules and lifestyles of working, goal-oriented professionals.
Part-Time MBA Programs